AT&T looking to sell Xandr to India-based InMobi - report

Tuesday, 20. July 2021 17:46

AT&T Inc. is discussing a sale of its advertising and analytics division Xandr Inc. to Indian advertising company InMobi, Axios reported on Tuesday, citing unnamed sources familiar with the talks.

The American telecommunications giant has been trying to offload Xandr for months due to yearly losses amounting to tens of millions of dollars, according to the report.

Following its $1.6 billion acquisition of online advertising AppNexus Inc., AT&T created Xandr and made AppNexus a subsidiary of Xandr in 2018.

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