Group of German firms accuse Apple of antitrust abuse - report

Monday, 26. April 2021 13:51

Nine German industry associations, including some of the country's largest media and technology companies, have filed an antitrust complaint against Apple Inc., the group's legal representative told the Financial Times on Monday.

The group reached out to Germany's competition regulator over Apple's new iOS 14.5 operating system update, which "will force all apps to ask users if they wish to be tracked for advertising purposes," thus making it harder for mobile advertisers to reach customers, the outlet stated, estimating that the move could cause a 60% drop in revenues from ads.

"Consumers will be harmed by higher transaction costs. If the relevance of ads decreases, consumers will have to spend more time searching to find offerings that are relevant to them," the group's legal representative explained.

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