The Muse Acquires Brand Amper, a Brand Building Tool to Power Employment Marketing

Thursday, 29. June 2017 18:00

NEW YORK, June 29, 2017 (GLOBE NEWSWIRE) -- The Muse, the beloved and trusted partner for companies looking to attract and retain the best talent, today announced the acquisition of Brand Amper, a brand building tool that enables companies to collect data and actionable insights on their culture, values, and employee sentiment. The acquisition enhances The Muse’s employer branding capabilities by giving companies a tool to capture authentic employee stories at scale, which they can then use to develop employment marketing assets.

“The Muse will always stay true to being the most trusted and beloved site for job seekers,” said Kathryn Minshew, co-founder and CEO of The Muse. “We’re here to make the world of work more human and we want to help companies reveal their employer brand in a way that is genuine and meaningful to the entire talent pool. Brand Amper is a strong complement to our deep expertise around what millennials are seeking in their careers, and our two companies share a passion for meaningful employee-generated content and insights that can support a company’s mission.”

Founded in 2011, The Muse is a career platform used by over 50 million people to find a job, learn professional skills, and advance in their careers. Hundreds of employers rely on The Muse to showcase their company brand, hire top talent, and create genuine, lasting connections with candidates before they even apply. With Brand Amper, The Muse takes its employer branding offering to the next level, providing companies with a tool to engage their employees in sharing their unique personal stories about the company.

“Like The Muse, we believe in bold transparency. We have both created new approaches to give job seekers a concrete way to assess a company’s culture,” said Lisa Cervenka, co-founder of Brand Amper. “Our approach from the start has been to activate employees directly, trusting them with the brand and offering them guidance instead of trying to control every word. It’s not about being ‘on brand’ but rather expressing what is true to their experience.”

Brand Amper offers employees a structured, yet flexible framework for writing their professional “stories.” The opt-in technology is based on learnings from tens of thousands of executives, managers, and employees. Results are formatted for use on social media, used to find advocates hidden throughout the enterprise, and converted into structured data that clients can use to validate their employee value proposition in real-time.

“Voice of employee is the critical factor in establishing trust between a company and prospective employees,” said Jason Seiden, co-founder of Brand Amper. “Brand Amper fosters trust by enabling the use of authentic, employee-generated content, and by providing insights that talent acquisition, HR, and marketing teams can use to calibrate a company’s employer brand message with what’s actually true in the organization. Marrying the power of these insights with the reach of The Muse’s platform opens new doors for companies looking to maximize their recruiting effectiveness.”

The Muse will be integrating Brand Amper’s technology into its core product offering for existing and future clients effective June 2017.

About Brand Amper
Brand Amper is a SaaS technology that engages employees and elevates their stories into the two things companies need for recruitment marketing success: content and insights. Brand Amper enables organizations to capture employee-generated content quickly and at scale while allowing employees the freedom to choose how they talk about themselves. In addition to being used for various recruitment marketing activities, this content provides rich, segmented insights that allow companies to create and iterate their employer brands in real-time.

About The Muse
The Muse strives to make work more human by being a trusted resource for millions of people as they seek career satisfaction—not just another job. Companies partner with The Muse as they look to attract and retain the best talent by telling an authentic and compelling employer story. Our mission is to create meaningful connections between companies and candidates to make the world of the work—from the job search to career development—more personal. Learn more about The Muse: Website | LinkedIn | Twitter | Facebook

Media Contact:
Tiffany Eckelberg
The Muse
Director, PR & Communications

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