Twitter launches US e-commerce pilot

Wednesday, 28. July 2021 17:21

Twitter introduced a new "Shop Module" on Wednesday, an e-commerce platform for businesses and retailers to showcase their products and make sales within the social media app.

The new feature is being tested out in the first phase of a pilot mode in the United States market and across iOS devices. Twitter said the Shop Module will be available on approximately 10 businesses accounts, including gaming retailer @GameStop and travel brand @ArdenCove.

"We're…starting to explore ways to better support commerce on Twitter. We know people come to Twitter to interact with brands and discuss their favorite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform," said Twitter Revenue Lead, Bruce Falck.

Related Links: GameStop CorporationTwitter Inc.
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Breaking the News / LH