Telco B2B & Consumer IoT Strategies and Case Studies Report, 2019

Tuesday, 29. October 2019 16:34

Dublin, Oct. 29, 2019 (GLOBE NEWSWIRE) -- The "Telco B2B & Consumer IoT Strategies and Case Studies" report has been added to's offering.

This report provides an executive-level overview of the global telecom B2B and consumer strategies, with case studies.

It delivers deep qualitative insights into the IoT industry, telecom IoT value chain, select telecom service launches, Telecom B2B and Consumer IoT strategies and use cases.

There are four key monetization opportunities for telcos in consumer IoT mentioned in this report. However, since none of these opportunities are mutually exclusive, most telcos today are attempting to ascertain the right focus and mix between the four approaches, and the state of today's market can be summed up as a go-to-market trial and error.

Certainly, all telcos recognize that there is no clear or uncontested position for them in either the smart home or wide area connected device value chain, and finding the right niche and balance of monetization objectives, is a longer-term strategic goal. For broadband and TV service providers, establishing a firm service foothold in the multiplay home for longer-term revenue protection is key.

The report provides an in-depth analysis of the following:

  • IoT taxonomy & market context: an overview of IoT, IIoT, the telecom value chain with analysis and select telecom IoT services launches at a global level.
  • Telecom B2B IoT strategies and use cases: an overview of the key global telecom IoT use cases, value propositions, strategies, monetization models, service models.
  • Telecom Consumer IoT strategies and use cases: this section provides an overview of the key global telecom IoT use cases, business strategies, monetization models, partnerships, key verticals, connectivity and connectivity platforms utilised.
  • Key findings and recommendations: the Global Outlook Report concludes with a number of key findings and a set of recommendations for B2B and consumer IoT stakeholders, especially telecom operators.

Key Highlights

  • B2B IoT - Foster Development Community: Leaving app development to IT providers and systems integrators like IBM and Accenture leaves money on the table and cedes account control. If they are serious about value-added services, operators need to figure out a way either to develop branded applications in-house or to convince developers to do so.
  • Consumer IoT: Long-term customer value creation and loyalty is a key driver for telco innovation in the smart home. Many telcos today are seeking to align smart home packages with their multiplay portfolios, and in some cases, there is evidence of carriers offering their highest-spend convergence customers preferable pricing - a marketing strategy which warrants some study.
  • Operators should be proactive in identifying use cases and providing evidence of their success, including details on how much deployments are generating in revenues and other quantifiable metrics such as cost savings.

Topics Covered

  • Executive Summary for Business IoT
  • Executive Summary for Consumer IoT

Section 1: Taxonomy and Market Context

  • Defining IoT and IIoT
  • Telecom IoT Value Chain
  • Select Telco IoT Service Launches

Section 2: Telecom B2B IoT Strategies and Use Cases

  • Deciphering the IoT Telecom Opportunity for B2B
  • Operator Service Profile: AT&T
  • Operator Use Case: AT&T and the City of San Jose
  • Operator Service Profile: Verizon
  • Operator Use Case: Verizon and Peninsula Light Company
  • Operator Service Profile: Telefonica
  • Operator Use Case: Telefonica and Dufry

Section 3: Telecom Consumer IoT Strategies and Use Cases

  • Telecom Consumer IoT Monetization Models
  • Operator Use Case: Comcast, Xfinity Home
  • Operator Use Case: Vodafone, V-Home
  • Operator Use Case: HKT, Smart Living

Section 4: Findings and Recommendations

  • B2B IoT: Findings and Recommendations
  • Consumer IoT: Findings and Recommendations
  • Appendix

Companies Mentioned

  • Accenture
  • Amazon
  • AT&T
  • China Mobile
  • China Unicom
  • Comcast
  • Cumulocity
  • Deutsche Telekom
  • T-Mobile
  • Ericsson
  • GE
  • Hong Kong Telecommunications
  • HKT
  • IBM
  • KPN
  • MTS
  • Orange Business Services
  • Palo Alto Networks
  • PTC
  • Telefonica
  • Telenor Connexion
  • TIM
  • Schneider Electric
  • Siemens
  • SoftBank
  • Symantec
  • Trustonic
  • Verizon
  • Vodafone

For more information about this report visit

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