France fines Google $268M for antitrust violations

Monday, 07. June 2021 11:02

France's Competition Authority announced on Monday that they have fined Alphabet Inc.'s Google $268 million (€220 million) for "having abused its dominant position in the market for ad servers for website publishers and mobile applications."

The regulator stated that Google gave preferential treatment to its own proprietary technologies, under the Google Ad Manager brand, causing a disadvantage to the company's competitors and other publishers. Furthermore, the watchdog noted that Google did not dispute the case, saying that the tech giant promised to end provisions that favor their platform and committed itself to improve its interoperability with third-party ad servers.

Isabelle de Silva, President of the Authority, commented on this world-first fine: "This sanction and these commitments will make it possible to re-establish a level playing field for all players, and the ability of publishers to make the most of their advertising space."

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