Google, Univision strike partnership deal

Monday, 26. April 2021 17:29

Alphabet Inc.'s Google LLC and Univision Communications Inc. announced on Monday that they reached a "new, multi-year, strategic partnership to accelerate growth across Univision's portfolio of media and content properties."

The deal will primarily center around Univision's digital transformation via Google Cloud, with the US-based Spanish-language media company also working with the tech giant on its other platforms, such as Android, Android TV OS, YouTube, Google Play, Google Ad Manager, and Google Search.

"By leveraging Google's technology platform and expertise, we will transform our infrastructure to bring our customers an enhanced media experience," Univision Communications CEO Wade Davis noted, while Alphabet CEO Sundar Pichai added that "increasing demand for digital media and streaming content is a huge opportunity for media companies to connect with audiences in new ways."

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Breaking the News / MS