Nestle launches Harvest Gourmet meat-substitutes made in China

Wednesday, 09. December 2020 12:07

Swiss multinational food and drink processing conglomerate corporation Nestle SA announced on Wednesday the launching of its plant-based Harvest Gourmet brand in China. The company said it will sell meat-substitute dishes more adapted to the Chinese market.

The company inaugurated its first plant-based production site in Tianjin, and according to the announcement, the facility is already fully operational and will provide a wide range of plant-based food under the Harvest Gourmet brand.

The company plans to open an online store on Alibaba Group’s Tmall marketplace this month and Rashid Qureshi, chief executive of Nestle Greater China said he sees "China leading the trend towards a new generation of plant-based food in Asia, as people look for options that are good for them and good for the planet."

Related Links: Nestlé SA
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Breaking the News / TF