Twitter announces global launch of Carousel ads

Wednesday, 11. November 2020 17:17

Twitter Inc. announced on Wednesday it is rolling out its "new and improved" Carousel ads globally.

"Carousel ads are designed to help drive better performance by providing a more immersive and interactive experience for consumers to engage with, as well as enable future opportunities within our Mobile App and Website performance objectives," the social media company stated.

Twitter noted that Carousel ads consist of two to six horizontally swipeable images or videos that drive people to the advertiser's app or website. The company noted that Beta testing showed people are 15% more likely to click on Carousel ads than single format ones and are around 24% more likely to install an app with the new ads.

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Breaking the News / NP