SONOMAX MILESTONE: Rio Tinto Moves from Pilot Projects to Widespread Adoption of Sonomax Hearing Protection

Monday, 01. October 2007 13:02



WILLOUGHBY, AUSTRALIA--(Marketwire - October 01, 2007) - Sonomax (TSX
VENTURE: SHH). Living up to its core belief that "Wherever Rio Tinto
operates, health and safety is the first priority", the Rio Tinto
Group established a target that no employee would be exposed to noise
greater than 82 decibels at the ear, the level necessary to protect
employees' hearing. With executive offices in Melbourne, Australia,
Rio Tinto Group has become Sonomax Hearing Healthcare Inc.'s largest
customer, with approximately 2,000 workers now fitted with Sonomax's
advanced hearing protection technologies.

"Rio Tinto, has 30,000 workers involved in mining and exploration
around the world and it is our aim to be able to service them in all
29 countries where we have Licensee representation," Said Nick
Laperle, Sonomax's President.

The deployment of Sonomax hearing protection started within Rio Tinto
Aluminum in 2005 and continues to spread to other divisions of the
company as well as some of its joint venture resource sector
partners. Sonomax Australia Pty Ltd., Kevin Joyce, Managing Director,
has been Sonomax's Licensee for Australia and New Zealand for a
little over three years and is now very well entrenched in providing
hearing conservation best practices to these markets. "With
exceptionally strong worker safety legislation in Australia, dubbed
"Duty of Care", and with our exclusive rights to best-of-breed
technologies like SonoCustom® and SonoPass®, we believe the next 5
years will show tremendous growth in Australia", said Mr. Joyce,
adding, "With Rio Tinto as a strong reference in the market, and
given their exceptional worker safety record and dedication to best
practices, we are certainly happy that they have adopted The Sonomax
Solution® for the prevention of noise-induced hearing loss."

Mr. Laperle added, "This is another major milestone for the company
that started many years ago doing pilot projects of 10 and 20 workers
with early adopters."

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE: SHH) is a leader in the
development and manufacturing of intra-ear technology for hearing
protection, hearing enhancement, and other auditory applications like
Bluetooth(TM) headsets and earphones for MP3 players.

Please feel free to visit our website at: www.sonomax.com

This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Sonomax Hearing
Healthcare Inc. with respect to its performance, business and future
events. Such statements are subject to a number of risks,
uncertainties and assumptions. Actual results and events may vary
significantly.

The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy of this release.

Contacts:
Sonomax Hearing Healthcare Inc.
Nick Laperle
President
514-932-3745
nlaperle@sonomax.com
www.sonomax.com


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Author:
Hugin
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