FreeWheel and Centro Partner to Give Agencies a New End-to-End, Automated Solution for Digital Media Campaigns |
Wednesday, 17. July 2019 15:08 |
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CHICAGO, July 17, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel (www.freewheel.com), A Comcast Company (Nasdaq: CMCSA). The partnership powers end-to-end digital media automation in one system, pairing Centro’s Basis, a comprehensive platform for buying digital media, with FreeWheel’s Strata, a platform trusted by over 1,200 advertising agencies for planning, activation, optimization and billing management. “By design, FreeWheel uses an open architecture for our platform so that we can give agencies choice and flexibility to use the tools that they prefer for their business. Our integration with Basis is the latest example of this vision,” said Joy Baer, general manager of FreeWheel Advertisers. “In listening to our clients, it became clear that Basis was the digital platform of choice for many of them. We’re so pleased to be able to offer direct access to such an important partner and well-respected player in the market.” The Combined Value Proposition for Agencies Basis offers a front-end planning and buying technology from which joint Centro and Strata clients will be able to deliver campaign data into Strata. When the forthcoming integration is complete later this quarter, delivery and financial data from Basis will flow into Strata for billing and reconciliation in real-time. The information will then be automatically rationalized and formatted, saving time for media professionals and accounting teams by removing numerous data-entry steps and generating more accurate invoices for digital media campaigns. “This integration will allow any Centro client who uses the Strata platform to automate the final stage of the campaign lifecycle: billing actualization and reconciliation. This will make the work of media professionals much easier and more valuable,” said Shawn Riegsecker, CEO of Centro. “Campaign teams using Centro will no longer have to log into third party systems, find campaign data, download massive spreadsheet reports, re-format data, and then send the data to finance teams. The integrated Basis and Strata platforms will execute these tasks automatically. It brings significant operational value to our shared client bases.” Basis is a comprehensive, automated and intelligent digital media platform for planning, buying and analyzing real-time bidding (RTB), direct, search and social campaigns. It pulls and rationalizes delivery data from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). As such, it is the first combined demand-side platform (DSP) and workflow automation system to be fully integrated into FreeWheel’s Strata cross-media planning and execution system. To learn more about Basis, please visit http://www2.centro.net/basis. This integration will be fully operational and available to advertisers this fall. About Centro With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.com, and follow us on Twitter and LinkedIn. Media Contacts: FreeWheel: A video accompanying this announcement is available at Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fbc20047-f404-4918-b808-7bb714f9007f Joy Baer, General Manager of FreeWheel Advertisers“By design, FreeWheel uses an open architecture for our platform so that we can give agencies choice and flexibility to use the tools that they prefer for their business. Our integration with Basis is the latest example of this vision,” said Joy Baer, general manager of FreeWheel Advertisers. “In listening to our clients, it became clear that Basis was the digital platform of choice for many of them. We’re so pleased to be able to offer direct access to such an important partner and well-respected player in the market.”Shawn Riegsecker, Founder and CEO of Centro“This integration will allow any Centro client who uses the Strata platform to automate the final stage of the campaign lifecycle: billing actualization and reconciliation. This will make the work of media professionals much easier and more valuable,” said Shawn Riegsecker, CEO of Centro. “Campaign teams using Centro will no longer have to log into third party systems, find campaign data, download massive spreadsheet reports, re-format data, and then send the data to finance teams. The integrated Basis and Strata platforms will execute these tasks automatically. It brings significant operational value to our shared client bases.” |
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