Tech firm sues Google for 'brazen' IP infringement

Tuesday, 16. July 2019 00:56

California-based digital advertising technology company Impact Engine announced it had sued Alphabet Inc.'s Google for "brazen infringement" of its intellectual property (IP). The firm alleges that the search engine giant violated patents, all the while offering cooperation. These patents were granted to Impact Engine between 2011 and 2018.

Reportedly, Google demanded that Impact Engine share its source code and other IP with it, which it later used to create the Display Ad Builder, instead of creating a business partnership. "As a result of Google's brazen and willful patent infringement, Impact Engine has been forced to compete against our own technology," Neil Greer, Impact Engine's CEO and co-founder said.

Google didn't comment on the case.

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Breaking the News / MA