Thanksgiving online sales hit record $5.1B

Friday, 27. November 2020 16:42

Online shopping for Thanksgiving in the United States jumped 22% on the year to hit a record $5.1 billion, according to Adobe Analytics data released on Friday.

Online sales on Thanksgiving Day in 2019 were reported at $4.22 billion.

The coronavirus pandemic has pushed more consumers online, while major retailers spread out shopping events in order to avoid crowding at stores for traditional one-day sales.

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