ePlay Announces Advertising Revenue Enabled for Big Shot NBA Opening Week

Wednesday, 13. November 2019 13:29

Company provides user engagement analytics for launch 19/20 NBA season

Vancouver, British Columbia--(Newsfile Corp. - November 13, 2019) - ePlay Digital Inc. (CSE: EPY) today announced the Big Shot Basketball mobile game was enabled for advertising revenue to coincide with fast-pace of downloads during the opening week of the 2019/20 NBA season. In addition, the Company can release that Big Shot has been downloaded over 20,000 times as the Company officially launched the augmented reality fantasy sports mobile game in Toronto and Los Angeles on Oct. 22 to coincide with the opening of the NBA season.

The company has previously announced that Big Shot would be monetized with advertising, in-app purchases, and eSports Prizing - ad inventory is now driving revenue for the first time. In addition, ePlay leverages its intellectual property as a template for expansion of monetization, revenue, partnerships, acquisitions, and game titles.

"ePlay is thrilled that the NBA season has started off so well allowing the Company to focus on increasing downloads, user engagement and revenue," says Trevor Doerksen, CEO of ePlay. "The Company will be adding content payloads to Big Shot to fully enable monetization for ads, esports, and in-app purchases."

The addition of esports revenue sources is in the final stage of beta testing and new skins are being created for Big Shot user avatars to be released during the holiday season. Adding more skins and esports will round out the next steps in launching revenue in the estimated USD$61.3B mobile gaming industry.

Monetizing An Engaged Mobile Audience
Today, ePlay is able to continue to reveal actual user data in which to monetize and focus core growth:

  • Big Shot esport competition engagement grew 26% in October 2019
  • Big Shot was downloaded over 20,000 times from Apple App Store and Google Play Store
  • October Actual ARPDAU was USD$1.22

Understanding monetization in mobile gaming and esports is a function of downloads, engagement, and Average Revenue Per Daily Active User (ARPDAU).

Modelling Early Actuals
ePlay has been using its releases to help communicate how mobile games like Big Shot earn revenue. The Company combines 3 in-app revenue sources plus ePlay is a diversified mobile sports, esports and entertainment game developer and publisher. With the official launch and a few early data points, the Company can demonstrate revenue potential. The Company's revenue actuals are still nascent given 9 days of data is available since launch and all 3 revenues sources are still in beta testing, however the following standardized models with important variables provided and early actuals identified.

Cannot view this image? Visit: https://orders.newsfilecorp.com/files/4439/49652_1dae0691a48e89b0_001.jpg
Figure 1: Revenue Run Rate projections based on October 2019 Actuals.

To view an enhanced version of Figure 1, please visit:
https://orders.newsfilecorp.com/files/4439/49652_1dae0691a48e89b0_001full.jpg

MetricModel 1 USDModel 2 USD
Downloads240,000**1,000,000
Average Revenue Per Daily Active User (ARPDAU)$1.22*$1.22*
Daily Active Users (DAU)2% of downloads*5%
Yearly Revenue Run Rate$2,100,000
365(240k x 2% x $1.22)
$22,265,000
Customer Acquisition Cost (CAC)$1.11*$1.11*
CAC Yearly$266,400
$1.11 x 240k
$1,110,000
Net Profit$1,833,600$21,165,000
Margin87%95%

 

* ePlay October 2019 actuals (based on less than 30-days of data)
**ePlay download run rate based on early actuals

The Company also announces that on November 13, 2019, it issued an aggregate of 800,000 share options at $0.10 per share for a four year term to four strategic consultants to the Company, issued 1,000,000 total units of securities in a private placement for gross proceeds of $50,000 with each unit consisting of one common share and one share purchase warrant to acquire an additional common share at $0.08 per share until November 12, 2020, and issued 630,000 shares in the settlement of $31,500 owed an officer and a director and 240,000 shares in settlement of $12,000 owed to a consultant.

About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.

ePlay's wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports streaming.

NBA is a registered trademark of NBA in the United States and other countries. Apple, App Store, and iPhone are registered trademarks of Apple Inc. in the United States and other countries.

Further Information
Further details are available under the Company's profile on SEDAR at www.sedar.com, and the Company's profile on the CSE's website at www.thecse.com/

For further media information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857‬
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY

Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/49652

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